5th & Lox
This project combined interior design, creative direction, and brand integration to reimagine a hotel’s in-house breakfast and social concept. The client approached us to bridge and refine an existing brand identity with a new spatial vision — one that could live independently while complementing the hotel’s established aesthetic.
Through concept development, spatial planning, and experiential storytelling, we shaped a design that connects brand, environment, and emotion. Material palettes, custom furnishings, and curated art were layered to create a cohesive atmosphere that feels both refined and approachable — a true intersection of lifestyle, hospitality, and brand experience.
The result is an immersive destination that extends the hotel’s identity beyond graphics and language — translating its essence into form, texture, and flow.
Lead Designer: Erika Baker
Photography: Michal Rzepecki